Real Estate Agent Marketing Plan Australia: Free Template
A good real estate agent marketing plan in Australia is a working document, not a glossy annual deck. It should tell the agent what suburbs to focus on, what channels to use every week, how to turn listings into repeatable content, and which numbers to review so the plan actually improves listing flow over the next 90 days.
Key facts
- •Australia had 26.2 million internet users and 21.0 million social media user identities at the end of 2025, so the average agent's marketing plan must assume digital discovery first.
- •Facebook reached 17.7 million Australians in late 2025 and Instagram reached 15.2 million, which makes them the practical baseline for residential agent visibility.
- •TikTok's ad reach in Australia covered 10.9 million adults in late 2025, so short-form video can be a useful secondary layer when the office can keep content quality high.
- •realestate.com.au says buyers are 60% more likely to view homes online when the property has been photographed professionally, which is why visual standards belong in the marketing plan, not just the listing checklist.
Many agent marketing plans fail because they try to cover everything for a full year. That sounds strategic, but it usually creates a document nobody uses after the first week.
A better format is a 90-day plan with weekly actions. It tells you where your next listings should come from, what content you need to publish, how you will report to vendors, and what numbers will tell you if the plan is working.
What the plan needs to answer
A useful plan answers seven practical questions. Which suburbs are you trying to own? Which vendor segments matter most? Which channels are essential every week? What content can you repeat? What is the reporting rhythm? What are the KPIs? Which tools keep the workflow fast?
- Patch: suburbs, price points, and property types
- Audience: owner-occupiers, investors, downsizers, developers, landlords
- Channel mix: REA, Domain, social, database, local community reach
- Production system: who creates the copy, visuals, and campaign pack
- Follow-up system: vendor updates, buyer nurture, database reactivation
- Measurement: listing presentations, instructions, enquiries, inspections, nurture growth
Free 90-day agent marketing plan template
| Section | What to fill in |
|---|---|
| Primary patch | Top 3 suburbs, target price band, stock type |
| Positioning | Why a vendor should choose you in that patch |
| Content pillars | Listings, sold proof, suburb knowledge, vendor education, social proof |
| Weekly actions | Portal launch, social posts, database email, vendor update, prospecting block |
| Monthly review | Best listings, weakest channel, conversion notes, next test |
| Tool stack | Pack creator, design layer, scheduler, CRM or nurture tool |
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A sensible channel split for most Australian agents
Do not overcomplicate the channel plan. Most agents get better results from fewer channels run consistently than from seven channels run badly.
- Portal quality first: make REA and Domain the centre of the listing campaign.
- Social second: use Facebook and Instagram consistently, then add TikTok only if you can keep the content sharp.
- Database third: every listing should trigger an email or SMS follow-up process.
- Local proof fourth: sold results, testimonials, and suburb commentary build future vendor trust.
How to use the template every week
The best plans are calendar-based. Block time for campaign production, content distribution, and follow-up so the work does not get pushed behind inspections and meetings.
One good operating rule is this: every listing generates new content, every sold property generates new proof, and every vendor update creates a new reason to refine the next campaign.
- Monday: review active campaigns and set priorities
- Tuesday: create or refresh listing assets
- Wednesday: social and database distribution
- Thursday: vendor reporting and nurture follow-up
- Friday: KPI review and next-week planning
KPI scorecard to keep in the template
| KPI | Why it matters |
|---|---|
| Appraisals booked | Shows whether your prospecting and local visibility are working |
| Listing presentations won | Measures how well your marketing story converts |
| Time from instruction to campaign live | Shows whether your production process is efficient |
| Enquiry quality | Highlights whether the right buyers are seeing the listing |
| Open-home attendance | Tracks campaign pull, not just ad impressions |
| Future sellers added to nurture | Builds the next quarter's pipeline |
How Coraly fits into the plan
The plan should not depend on a heroic amount of manual work. Coraly fits best where the office needs to turn listing inputs into ready-to-publish assets quickly and consistently.
A useful offer for this page is simple: get the plan, then claim your first free marketing pack credit so the reader can move from strategy to execution without another tool search.
Frequently asked questions
What should a real estate agent marketing plan include in Australia?
How often should an agent update their marketing plan?
What is the difference between an office marketing plan and an agent marketing plan?
Should paid advertising be in an agent marketing plan?
What KPIs matter most in a real estate agent marketing plan?
Can AI help execute an agent marketing plan?
Australian agents use Coraly to launch listings faster
Get your free listing marketing pack
Enter your details and we will show you how to launch listings faster.