GPPI Portal Profile · 2025

Haraj

High-liquidity Saudi-native classifieds with broad category coverage (cars, real estate, devices, etc.), very low-friction browsing/posting, and mechanisms for safer transactions...

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Last updated: 2026-01-09Confidence:MediumSources:GPPI researchPublic information

Analysis byCoraly Research Team·Editorial Team

Informational profile summary based on GPPI research and public information. Not legal, financial, or investment advice.

GPPI Summary

Haraj.com.sa is one of Saudi Arabia's largest generalist classifieds platforms, operating a broad marketplace covering consumer goods, vehicles, services, and real estate. The property section lists apartments, villas, land plots, and commercial properties for sale and rent across all Saudi regions. Haraj differs from dedicated property portals like bayut.sa and Property Finder Saudi Arabia in its generalist nature — it attracts a wide private-seller base and cost-conscious listings, operating on a freemium model where standard posts are free and premium placement is paid. It is particularly popular for direct owner-to-buyer transactions.

Compare with a rival portal:Haraj vs Bayut →

Key takeaways

1.Positioning: High-liquidity Saudi-native classifieds with broad category coverage (cars, real estate, devices, etc.), very low-friction browsing/posting, and mechanisms for safer transactions...
2.Marketplace model: Multi-category online classifieds marketplace (C2C + SMB-to-consumer), with category-specific B2B monetization (stores, featured listings) and a take-rate style fee policy for...
3.Monetization: Transaction/commission-like fees: 1% on cars and many goods/services categories (per 'Commission' policy page)., Seller subscriptions: annual 'store' membership priced at 2,390...
4.Product emphasis: Horizontal classifieds across major verticals (cars, real estate, electronics/devices, furniture, animals, services)., Search and filters (explicitly highlighted for cars in app...
5.GPPI lens: assessed across Listing Quality, Discoverability, Market Experience, and Product Innovation (full index access for verified operators).

GPPI Answer Box: Haraj

A quick reference.

-Geographies served: Saudi Arabia (primary), Some international diaspora traffic (secondary, inferred from traffic analytics providers).
-Marketplace model: Multi-category online classifieds marketplace (C2C + SMB-to-consumer), with category-specific B2B monetization (stores, featured listings) and a take-rate style fee policy for many non-real-estate categories.
-Primary monetization: Transaction/commission-like fees: 1% on cars and many goods/services categories (per 'Commission' policy page)., Seller subscriptions: annual 'store' membership priced at 2,390 SAR/year (per store subscription page). (+2 more).
-Product emphasis: Horizontal classifieds across major verticals (cars, real estate, electronics/devices, furniture, animals, services)., Search and filters (explicitly highlighted for cars in app listing)., Messaging/calls/replies to contact sellers (app listing). (+5 more).
-GPPI lens: Listing Quality · Discoverability · Market Experience · Product Innovation.

At a glance

Domain

haraj.com.sa

Headquarters

Riyadh, Saudi Arabia (Saudi-registered establishment; primary operations appear Saudi-based)

Founded

2007

Core market

Saudi Arabia (primary)

Geographies served

Saudi Arabia (primary), Some international diaspora traffic (secondary, inferred from traffic analytics providers)

Marketplace type

Multi-category online classifieds marketplace (C2C + SMB-to-consumer), with category-specific B2B monetization (stores, featured listings) and a take-rate style fee policy for many non-real-estate categories

Monetization

Transaction/commission-like fees: 1% on cars and many goods/services categories (per 'Commission' policy page)., Seller subscriptions: annual 'store' membership priced at 2,390 SAR/year (per store subscription page). (+2 more)

Ownership

Private Saudi entity. Haraj’s 'About' page describes the platform as 100% Saudi and registered under an establishment named 'مؤسسة موقع حراج للتسويق الإلكتروني' (Haraj Electronic Marketing Establishment). Site footer/terms reference 'مؤسسة موقع حراج لتقنية المعلومات' (Haraj Information Technology Establishment).

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Overview

High-liquidity Saudi-native classifieds with broad category coverage (cars, real estate, devices, etc.), very low-friction browsing/posting, and mechanisms for safer transactions (identity/licence verification options, ratings, and a 'Trusted Purchase' journey).

Market model: Haraj serves Consumers in Saudi Arabia searching for new/used goods and contacting sellers directly; additionally, users of escrow-like 'Trusted Purchase' workflow for remote transactions. and works with Individuals and small businesses posting listings (cars, electronics, furniture, animals, services, etc.); real-estate supply includes agents/offices and owners (real estate section operated under a Fal brokerage/marketing license number published in site footer)..

Business model

Monetization signals

1.Revenue stream: Transaction/commission-like fees: 1% on cars and many goods/services categories (per 'Commission' policy page).
2.Revenue stream: Seller subscriptions: annual 'store' membership priced at 2,390 SAR/year (per store subscription page).
3.Revenue stream: Promotional products: featured ads and view-boosting products (links in navigation).
4.Revenue stream: Potential value-added services: 'Trusted Purchase' facilitation may support fee capture (exact fee schedule not fully disclosed in the limited public text fetched).
5.Pricing model: Hybrid: (i) percentage fee policy on successful transactions in many categories, paid by the advertiser/seller; (ii) subscription for store sellers; (iii) a la carte paid promotions.

Product and technology

GPPI tracks product signals that typically drive engagement, conversion, and operational efficiency-without assuming that a feature list alone equals value.

Product signals

1.Horizontal classifieds across major verticals (cars, real estate, electronics/devices, furniture, animals, services).
2.Search and filters (explicitly highlighted for cars in app listing).
3.Messaging/calls/replies to contact sellers (app listing).
4.Featured ads / boosting (site navigation includes 'العروض المميزة' and 'زيادة مشاهدات العروض').
5.Store subscriptions for sellers (annual store membership).
6.Identity/licence verification options ('توثيق العضوية و إضافة التراخيص').
7.AI / ML usage (publicly described): Not publicly disclosed (no reliable public claims reviewed)..

FAQ

What is Haraj and how does it work?

Haraj.com.sa is a Saudi Arabian generalist classifieds platform where users post and browse listings across real estate, vehicles, electronics, and furniture — functioning as a free, open marketplace similar to Craigslist, not a dedicated property portal.

How does Haraj make money?

Haraj earns revenue through paid promotional options for sellers who want increased visibility, such as featured placement and top-of-category boosts. Basic listings are free for all users, creating a freemium model across all categories.

What is Haraj's market position in Saudi Arabia?

Haraj is one of Saudi Arabia's most popular generalist classifieds platforms and a major venue for private real estate transactions. For professional property listings, dedicated portals such as Bayut Saudi Arabia and Property Finder Saudi Arabia are typically preferred by agencies.

How does Haraj compare to Property Finder Saudi Arabia for real estate?

Property Finder Saudi Arabia is a dedicated professional property portal with structured agency subscriptions and listing management tools. Haraj is a generalist classifieds platform primarily attracting private sellers seeking informal direct transactions without agency involvement or structured listing costs.

Can expatriates in Saudi Arabia use Haraj to find rental housing?

Yes. Haraj includes rental listings from private landlords across Saudi cities and is used by both Saudi nationals and expatriates seeking apartments and villas for rent, often with prices negotiated directly with landlords and without agent commission.

What is GPPI?

The Global Property Portal Index (GPPI) is an independent research framework that tracks how real-estate marketplaces evolve across Listing Quality, Discoverability, Market Experience, and Product Innovation.

What does this portal profile include?

This page is a public GPPI portal profile snapshot: an overview of the portal’s positioning, marketplace model, product signals, and monetization approach. It is designed for clarity and comparability, not as a financial or investment recommendation.

How do portal operators update or correct the profile?

If you represent this portal, you can claim the profile to submit verified updates (ownership, markets served, product capabilities, and trust/compliance practices).

Do you publish raw GPPI index scores?

GPPI does not publish raw underlying scoring inputs on the public site. Where available, deeper index views are shared with verified operators and partners.

Data note and citation

This GPPI portal profile is an analytic summary prepared from GPPI research inputs and public information. Some details can evolve over time.

-If you cite GPPI, reference the portal name, market, and the snapshot date shown on this page.
-We do not publish raw underlying scoring inputs on the public site.
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