GPPI Portal Profile · 2025

Homes.com

A CoStar Group consumer portal positioned around an agent-aligned 'Your Listing, Your Lead' model; national for-sale and rental search with deep neighborhood and school content, backed by CoStar's data scale and heavy brand investment.

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Last updated: 2026-06-12Confidence:MediumSources:GPPI researchPublic information

Analysis byCoraly Research Team·Editorial Team

Informational profile summary based on GPPI research and public information. Not legal, financial, or investment advice.

GPPI Summary

Homes.com is a US consumer real-estate portal owned by CoStar Group, Inc. (NASDAQ: CSGP), which acquired the brand in May 2021 for $156m. Incorporated in 1999 with lineage from Homes & Land, it offers national for-sale and rental search, deep neighborhood and school content, and an agent directory. Its consumer-first positioning centers on the 'Your Listing, Your Lead' model that directs buyer enquiries to the listing agent. Backed by $1B+ of multi-year brand investment, the Residential Network reached 149m+ monthly uniques in February 2024, with Homes.com averaging roughly 104m monthly uniques in Q1 2025. It competes with Zillow, Realtor.com, and Redfin in US residential search.

Key takeaways

1.Positioning: A major US consumer property portal within CoStar Group's residential network alongside Apartments.com and LoopNet, differentiated by an agent-aligned 'Your Listing, Your Lead' promise.
2.Marketplace model: Vertical real-estate classifieds / B2B2C portal serving home buyers, sellers, and renters on the demand side and agents, brokers, and homebuilders on the supply side.
3.Monetization: Agent Membership subscriptions, Listing Boost paid placements, and brand/builder advertising; renter and buyer search is free.
4.Product emphasis: National for-sale and rental search, neighborhood and school content, agent directory and co-shopping, membership placements, and iOS/Android apps.
5.GPPI lens: assessed across Listing Quality, Discoverability, Market Experience, and Product Innovation (full index access for verified operators).

GPPI Answer Box: Homes.com

A quick reference.

-Geographies served: United States (nationwide).
-Marketplace model: Vertical real-estate classifieds / B2B2C portal.
-Primary monetization: Agent Membership subscriptions, Listing Boost placements, and brand/builder advertising.
-Product emphasis: National search, neighborhood and school content, agent directory and co-shopping, membership placements.
-GPPI lens: Listing Quality · Discoverability · Market Experience · Product Innovation.

At a glance

Domain

homes.com

Headquarters

Richmond, Virginia, USA (CoStar Group corporate HQ in Arlington, VA)

Founded

1999

Core market

United States (nationwide)

Geographies served

United States (nationwide)

Marketplace type

Vertical real-estate classifieds / B2B2C portal

Monetization

Agent Membership subscriptions, Listing Boost placements, and brand/builder advertising

Ownership

Wholly owned by CoStar Group, Inc. (NASDAQ: CSGP); acquired May 2021 for $156m cash

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Overview

Homes.com is a US consumer real-estate portal owned by CoStar Group, Inc. (NASDAQ: CSGP), which acquired the brand in May 2021 for $156m cash. The brand traces its lineage to Homes & Land (1993) and was incorporated as Homes.com, Inc. in 1999. It operates within CoStar's consumer real-estate network alongside Apartments.com, LoopNet, and other platforms.

Homes.com offers national property search for sale and rent, with deep neighborhood and school content, an agent directory, and buyer/agent collaboration. Its consumer-first positioning centers on the 'Your Listing, Your Lead' model, which directs buyer enquiries to the listing agent rather than reselling leads to competing agents. CoStar has backed the relaunch with $1B+ of multi-year brand and media investment.

Market model: Homes.com serves US home buyers, sellers, and renters on the demand side, and agents, brokers, and homebuilders on the supply side via MLS and broker feeds. Inventory is sourced through MLS and broker data standards, and CoStar's broader data, imagery, and research operations support listing coverage and market content. The Residential Network reached 149m+ monthly uniques in February 2024, with Homes.com averaging roughly 104m monthly uniques in Q1 2025.

Business model

Monetization signals

1.Revenue stream: Agent Membership subscriptions (typically 6–12 month commitments)
2.Revenue stream: Listing Boost paid placements for additional listing exposure
3.Revenue stream: Brand and homebuilder advertising (new-construction marketing budgets)
4.Revenue stream: Cross-network synergies with CoStar Group marketplaces and data
5.Pricing model: Subscription membership plus campaign-based listing Boost; package pricing varies by market (public rate cards not disclosed)

Product and technology

GPPI tracks product signals that typically drive engagement, conversion, and operational efficiency, without assuming that a feature list alone equals value.

Product signals

1.National property search for sale and rent with map and filter tools
2.Neighborhood and school pages with depth content for buyer research
3.Agent directory plus buyer/agent collaboration and co-shopping features
4.Membership placements and Listing Boost for agent and listing exposure
5.iOS and Android apps for consumers and agent collaboration
6.AI / ML usage (publicly described): personalized search and recommendations (implied), with image and media processing via parent capabilities

FAQ

What is Homes.com and how does it work?

Homes.com is a US consumer real-estate portal owned by CoStar Group where buyers, sellers, and renters search homes for sale and rent, browse neighborhood and school content, and connect directly with the listing agent.

How does Homes.com make money?

Homes.com earns revenue from agent Membership subscriptions, Listing Boost paid placements, and brand and homebuilder advertising. Consumer search is free.

What is the 'Your Listing, Your Lead' model?

Unlike portals that resell buyer enquiries to competing agents, Homes.com routes leads on a listing to that property's listing agent. This agent-aligned promise is a core part of its positioning against rivals.

What is Homes.com's market position in the US?

Homes.com is one of the largest US consumer property portals, reaching roughly 104m average monthly uniques in Q1 2025. It competes primarily with Zillow and Realtor.com, backed by CoStar Group's data scale and heavy brand investment.

How does Homes.com compare to Zillow?

Zillow has a larger entrenched consumer audience and established advertiser relationships, while Homes.com differentiates on its agent-aligned 'Your Listing, Your Lead' model and CoStar's data, imagery, and research operations. Most US agents advertise across multiple portals.

Is Homes.com the same as CoStar?

No. Homes.com is a consumer-facing residential portal owned by CoStar Group. CoStar itself is a separate B2B commercial real-estate data and analytics platform. They share corporate ownership but serve different audiences.

What is GPPI?

The Global Property Portal Index (GPPI) is an independent research framework that tracks how real-estate marketplaces evolve across Listing Quality, Discoverability, Market Experience, and Product Innovation.

What does this portal profile include?

This page is a public GPPI portal profile snapshot: an overview of the portal's positioning, marketplace model, product signals, and monetization approach. It is designed for clarity and comparability, not as a financial or investment recommendation.

How do portal operators update or correct the profile?

If you represent this portal, you can claim the profile to submit verified updates covering ownership, markets served, product capabilities, and trust and compliance practices.

Do you publish raw GPPI index scores?

GPPI does not publish raw underlying scoring inputs on the public site. Where available, deeper index views are shared with verified operators and partners.

Data note and citation

This GPPI portal profile is an analytic summary prepared from GPPI research inputs and public information. Some details can evolve over time.

-If you cite GPPI, reference the portal name, market, and the snapshot date shown on this page.
-We do not publish raw underlying scoring inputs on the public site.
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