GPPI Portal Profile · 2025
ImmobilienScout24
Germany's category-leading property portal with 18.6M monthly users, high-margin subscription model, and an expanding SaaS/data ecosystem via Scout24 SE
Last updated: 2026-04-09Confidence:HighSources:GPPI researchPublic informationPublic filings
Informational profile summary based on GPPI research and public information. Not legal, financial, or investment advice.
Key takeaways
- 1.Positioning: Germany's largest property search platform with high-intent audience, trusted brand, and deep professional tooling
- 2.Marketplace model: B2C discovery/search with B2B subscription monetization plus SaaS workflow tools (valuation, landlord management, CRM, data APIs).
- 3.Monetization: Professional subscriptions (Bronze/Silver/Gold), pay-per-ad, performance lead products, SaaS/workflow tools, data and API products.
- 4.Product emphasis: Rental and for-sale search, TenantPlus/BuyerPlus/LivingPlus private subscriptions, Vermietet.de landlord management, Sprengnetter valuation.
- 5.GPPI lens: assessed across Listing Quality, Discoverability, Market Experience, and Product Innovation (full index access for verified operators).
GPPI Answer Box: ImmobilienScout24
A quick reference.
- -Geographies served: Germany (core), Austria (Scout24 group).
- -Marketplace model: B2C discovery marketplace with B2B subscription/SaaS monetization.
- -Primary monetization: Professional subscriptions, pay-per-ad, performance lead products, data/API.
- -Scale: 18.6M monthly users (2024 avg); Scout24 group revenue €566M (2024); ooEBITDA margin 61.5%.
- -GPPI lens: Listing Quality · Discoverability · Market Experience · Product Innovation.
At a glance
Domain
immobilienscout24.de
Headquarters
Berlin, Germany
Founded
1998
Primary market
Germany
Marketplace type
B2C discovery/search marketplace with B2B monetization plus SaaS-enabled adjacent workflows
Monetization
Professional subscriptions, pay-per-ad, performance lead products, SaaS/workflow tools, data and API products
Ownership
Public company within Scout24 SE (Frankfurt; MDAX). CEO: Ralf Weitz (since Mar 2025).
Monthly users
18.6M avg (2024)
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Overview
Business model
Monetization signals
- 1.Revenue stream: Professional subscriptions/memberships (tiered packages — Bronze/Silver/Gold)
- 2.Revenue stream: Pay-per-ad listing fees (professionals and private owners)
- 3.Revenue stream: Performance lead products (Realtor Lead Engine, Mortgage Lead Engine)
- 4.Revenue stream: Advertising/partner placements
- 5.Revenue stream: SaaS/workflow tools (CRM modules, valuation via Sprengnetter, landlord management via Vermietet.de)
- 6.Revenue stream: Data and API products (automated valuation APIs, market data/documents)
- 7.Group revenue estimate: ~€566M / ~$620M (Scout24 SE, 2024); ooEBITDA margin 61.5%
- 8.ARPU estimate: ~$1,600 per professional account (indicative)
Product and technology
Product signals
- 1.Search and discovery for rental and for-sale residential/commercial listings; alerts, filters, map views
- 2.Professional offering: agent memberships (tiered packages), pay-per-ad, Realtor Lead Engine, marketing upsells
- 3.Private subscriptions: TenantPlus (MieterPlus), BuyerPlus (KäuferPlus), LivingPlus (WohnenPlus)
- 4.Homeowner/landlord tools: LettingPlus/VermietenPlus, Vermietet.de property management (Zenhomes GmbH)
- 5.Valuation and data: Sprengnetter valuation software, automated valuation APIs, market data and documents
- 6.New-build focus: neubau kompass AG (acquired Dec 2024)
- 7.AI/ML usage: Ranking/matching (TensorFlow cited in third-party directories), valuation, and personalization
FAQ
What is GPPI?
The Global Property Portal Index (GPPI) is an independent research framework that tracks how real-estate marketplaces evolve across Listing Quality, Discoverability, Market Experience, and Product Innovation.
What does this portal profile include?
This page is a public GPPI portal profile snapshot: an overview of the portal's positioning, marketplace model, product signals, and monetization approach. It is designed for clarity and comparability, not as a financial or investment recommendation.
How do portal operators update or correct the profile?
If you represent this portal, you can claim the profile to submit verified updates (ownership, markets served, product capabilities, and trust/compliance practices).
Do you publish raw GPPI index scores?
GPPI does not publish raw underlying scoring inputs on the public site. Where available, deeper index views are shared with verified operators and partners.
Data note and citation
This GPPI portal profile is an analytic summary prepared from GPPI research inputs and public information. Some details can evolve over time.
- -If you cite GPPI, reference the portal name, market, and the snapshot date shown on this page.
- -We do not publish raw underlying scoring inputs on the public site.
- -To submit corrections or verify details, use the claim/update link below.
Claim or update: ImmobilienScout24
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