GPPI Portal Profile · 2025

MyHome.ie

Large, high-intent Irish property search audience; strong agent marketing tooling (premium/featured ads, homepage placements) and market intelligence content (quarterly reports).

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Last updated: 2026-01-09Confidence:MediumSources:GPPI researchPublic information

Analysis byCoraly Research Team·Editorial Team

Informational profile summary based on GPPI research and public information. Not legal, financial, or investment advice.

GPPI Summary

MyHome.ie is one of Ireland's two dominant residential property portals, operated by News Ireland (News Corp), where buyers and renters search listings from Irish estate agencies and developers, filter by county and price, and contact agents to arrange viewings. The portal competes with the dominant Daft.ie for agency listing budgets and consumer traffic, with most Irish agencies listing on both simultaneously to maximise reach. MyHome.ie publishes quarterly property price reports covering Irish residential market trends, and benefits from the News Corp editorial brand alongside its core property search function across all Irish counties.

Key takeaways

1.Positioning: Large, high-intent Irish property search audience; strong agent marketing tooling (premium/featured ads, homepage placements) and market intelligence content (quarterly reports).
2.Marketplace model: B2C real-estate classifieds/search marketplace with B2B monetization (estate agent advertising packages, display advertising) plus adjacent mortgage/content products.
3.Monetization: B2B subscriptions/upsell packages for estate agents (premium ads, featured placements, homepage products), Private landlord paid rental listings (e.g., 90‑day packages), Display...
4.Product emphasis: Residential sale and rental listings search + filters; map search, New homes/developments; commercial property section; overseas listings, Market content: news, quarterly property...
5.GPPI lens: assessed across Listing Quality, Discoverability, Market Experience, and Product Innovation (full index access for verified operators).

GPPI Answer Box: MyHome.ie

A quick reference.

-Geographies served: Ireland (primary), Overseas property search pages (secondary).
-Marketplace model: B2C real-estate classifieds/search marketplace with B2B monetization (estate agent advertising packages, display advertising) plus adjacent mortgage/content products.
-Primary monetization: B2B subscriptions/upsell packages for estate agents (premium ads, featured placements, homepage products), Private landlord paid rental listings (e.g., 90‑day packages) (+3 more).
-Product emphasis: Residential sale and rental listings search + filters; map search, New homes/developments; commercial property section; overseas listings, Market content: news, quarterly property price reports with Bank of Ireland (+3 more).
-GPPI lens: Listing Quality · Discoverability · Market Experience · Product Innovation.

At a glance

Domain

myhome.ie

Headquarters

24–28 Tara Street, Dublin 2, Ireland (The Irish Times DAC trading as MyHome.ie)

Founded

2001

Core market

Ireland (primary)

Geographies served

Ireland (primary), Overseas property search pages (secondary)

Marketplace type

B2C real-estate classifieds/search marketplace with B2B monetization (estate agent advertising packages, display advertising) plus adjacent mortgage/content products

Monetization

B2B subscriptions/upsell packages for estate agents (premium ads, featured placements, homepage products), Private landlord paid rental listings (e.g., 90‑day packages) (+3 more)

Ownership

Operating brand of The Irish Times DAC (private company; MyHome.ie acquired by The Irish Times for €50m in 2006).

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Overview

Large, high-intent Irish property search audience; strong agent marketing tooling (premium/featured ads, homepage placements) and market intelligence content (quarterly reports).

Market model: MyHome.ie serves Irish home buyers, renters, investors and relocators researching and contacting advertisers/agents; also consumers using price/change tools and market reports. and works with Estate agents/agencies, developers/new homes sellers, landlords and private listers (incl. room-to-rent/shared accommodation), and commercial property advertisers..

Business model

Monetization signals

1.Revenue stream: B2B subscriptions/upsell packages for estate agents (premium ads, featured placements, homepage products)
2.Revenue stream: Private landlord paid rental listings (e.g., 90‑day packages)
3.Revenue stream: Display advertising / takeovers
4.Revenue stream: Partnership/referral economics (e.g., Mortgage Hub with doddl.ie; likely CPL/CPA or rev-share)
5.Revenue stream: Data/content sponsorship (e.g., quarterly property report in association with Bank of Ireland)
6.Pricing model: Tiered listing and visibility upgrades for agents + packaged rental advertising for private landlords; additional CPM-based display products.

Product and technology

GPPI tracks product signals that typically drive engagement, conversion, and operational efficiency-without assuming that a feature list alone equals value.

Product signals

1.Residential sale and rental listings search + filters; map search
2.New homes/developments; commercial property section; overseas listings
3.Market content: news, quarterly property price reports with Bank of Ireland
4.Tools: price changes, Property Price Register links, calculators
5.Advertising workflows for landlords and agents; agent portal for premium placements
6.Mortgage Hub (2025) partnership-led funnel extension

FAQ

What is MyHome.ie and how does it work?

MyHome.ie is one of Ireland's leading property portals, operated by News Ireland (News Corp), where buyers and renters search residential listings from Irish estate agents and developers, filter by county and price, then contact agents to arrange viewings.

How does MyHome.ie make money?

MyHome.ie earns revenue through listing packages and promotional products sold to Irish estate agencies and developers, which pay to publish and boost their properties. Consumer access — including search, market reports, and agent contact — is free.

What is MyHome.ie's market position in Ireland?

MyHome.ie is Ireland's second-largest property portal, competing with the dominant Daft.ie for agency listings and consumer traffic. Both portals are widely used by Irish buyers and most agencies list on both simultaneously to maximise reach across the Irish market.

How does MyHome.ie compare to Daft.ie?

Daft.ie is Ireland's dominant property portal with the largest listing volume and buyer audience, built historically on private rental listings and now covering professional agencies. MyHome.ie is the strong second-largest portal with strong News Corp editorial backing and a focus on professionally listed properties.

Does MyHome.ie publish property market data for Ireland?

Yes. MyHome.ie publishes quarterly property price reports and market analyses for the Irish residential market, providing buyers and sellers with data on average prices, supply trends, and transaction volumes across Irish counties and cities.

What is GPPI?

The Global Property Portal Index (GPPI) is an independent research framework that tracks how real-estate marketplaces evolve across Listing Quality, Discoverability, Market Experience, and Product Innovation.

What does this portal profile include?

This page is a public GPPI portal profile snapshot: an overview of the portal’s positioning, marketplace model, product signals, and monetization approach. It is designed for clarity and comparability, not as a financial or investment recommendation.

How do portal operators update or correct the profile?

If you represent this portal, you can claim the profile to submit verified updates (ownership, markets served, product capabilities, and trust/compliance practices).

Do you publish raw GPPI index scores?

GPPI does not publish raw underlying scoring inputs on the public site. Where available, deeper index views are shared with verified operators and partners.

Data note and citation

This GPPI portal profile is an analytic summary prepared from GPPI research inputs and public information. Some details can evolve over time.

-If you cite GPPI, reference the portal name, market, and the snapshot date shown on this page.
-We do not publish raw underlying scoring inputs on the public site.
-To submit corrections or verify details, use the claim/update link below.