properti AG
Lower and transparent commissions (2.5% vs ~3% norm on sales; 1 month rent on rentals), no upfront or exclusivity requirements, fully digitalised transaction journey (valuation,...
Properti is a Swiss digital real estate brokerage offering home sellers a free property valuation, professional photography, full marketing support, and guided transaction management from local Properti agents — a technology-driven alternative to traditional Swiss estate agencies. Founded and operating across major Swiss urban markets including Zurich, Geneva, Basel, Bern, and Lausanne, Properti earns a success-based seller commission only on completed transactions, with no upfront marketing fees. It competes in Switzerland's residential brokerage market against traditional agencies and digital portals such as Homegate.ch and ImmoScout24.ch, targeting sellers who want end-to-end digital service support.
Key takeaways
- 1.Positioning: Lower and transparent commissions (2.5% vs ~3% norm on sales; 1 month rent on rentals), no upfront or exclusivity requirements, fully digitalised transaction journey (valuation,...
- 2.Marketplace model: Vertical, SaaS-enabled real estate brokerage marketplace (tech-enabled agent network); B2C and B2B hybrid..
- 3.Monetization: Success-based sales commissions (2.5% of property sale price)., Success-based rental commissions (1 month gross rent)., Brokerage fees on investment and off-market properties. (+1 more).
- 4.Product emphasis: End-to-end sale and rental brokerage services for residential properties (valuation, pricing, marketing, viewings, negotiation, contract support)., Propchain intelligent platform...
- 5.GPPI lens: assessed across Listing Quality, Discoverability, Market Experience, and Product Innovation (full index access for verified operators).
A quick reference.
- -Geographies served: Switzerland (nationwide): Zurich, Aarau, Basel, Bern, Burgdorf, Lucerne, Lugano, Muttenz, Solothurn, St. Gallen, Zug and other locations..
- -Marketplace model: Vertical, SaaS-enabled real estate brokerage marketplace (tech-enabled agent network); B2C and B2B hybrid..
- -Primary monetization: Success-based sales commissions (2.5% of property sale price)., Success-based rental commissions (1 month gross rent). (+2 more).
- -Product emphasis: End-to-end sale and rental brokerage services for residential properties (valuation, pricing, marketing, viewings, negotiation, contract support)., Propchain intelligent platform with four portals, integrating market data, property data and customer data to orchestrate transactions and workflows., Owner-facing tools: free online price and rent calculators, property valuations, dashboards, investment property search and search subscriptions. (+4 more).
- -GPPI lens: Listing Quality · Discoverability · Market Experience · Product Innovation.
At a glance
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Overview
Lower and transparent commissions (2.5% vs ~3% norm on sales; 1 month rent on rentals), no upfront or exclusivity requirements, fully digitalised transaction journey (valuation, marketing, VR tours, documentation) and a technology-enabled agent network powered by the Propchain platform.
Market model: properti AG serves Home buyers, tenants and yield-oriented investors searching for Swiss residential properties, plus agents and service partners using the platform. and works with Residential property owners, landlords, developers and investors in Switzerland who list their properties via properti agents and the Propchain platform..
Business model
Monetization signals
- 1.Revenue stream: Success-based sales commissions (2.5% of property sale price).
- 2.Revenue stream: Success-based rental commissions (1 month gross rent).
- 3.Revenue stream: Brokerage fees on investment and off-market properties.
- 4.Revenue stream: Lead/referral fees via tipster program and partner services (e.g., financing, insurance, home services; inferred).
- 5.Pricing model: Transparent, standardised commission model below market norms (2.5% for sales, 1 month rent for rentals) with no upfront retainers or exclusivity requirements; payment on successful transaction only.
Product and technology
GPPI tracks product signals that typically drive engagement, conversion, and operational efficiency-without assuming that a feature list alone equals value.
Product signals
- 1.End-to-end sale and rental brokerage services for residential properties (valuation, pricing, marketing, viewings, negotiation, contract support).
- 2.Propchain intelligent platform with four portals, integrating market data, property data and customer data to orchestrate transactions and workflows.
- 3.Owner-facing tools: free online price and rent calculators, property valuations, dashboards, investment property search and search subscriptions.
- 4.Buyer/tenant tools: property search, alerts, off-market opportunities, support for financing and contracting.
- 5.Advanced marketing capabilities including VR tours, virtual staging, multi-portal listing syndication and performance-tracked digital campaigns.
- 6.Agent-facing capabilities: broker portal, CRM-style pipeline, lead management, academy and training content; strong emphasis on lead supply to agents.
- 7.AI / ML usage (publicly described): Automated online valuations and pricing decision support using property and market data (inferred from valuation tools and ecosystem focus)., Marketing optimisation and campaign automation, including audience targeting, channel mix and performance measurement., Lead scoring and routing across agents based on behaviour and profile signals (likely but not explicitly documented)..
FAQ
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