GPPI Portal Profile · 2025

Property24

High-intent consumer traffic and lead delivery for agencies; broad listing inventory and multi-device search (web + apps), supported by partner distribution.

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Last updated: 2026-01-09Confidence:MediumSources:GPPI researchPublic information

Analysis byCoraly Research Team·Editorial Team

Informational profile summary based on GPPI research and public information. Not legal, financial, or investment advice.

GPPI Summary

Property24 is South Africa's most-visited property portal, owned by OLX Group (Adevinta/Prosus), connecting buyers and renters with residential and commercial listings from estate agencies and developers across all nine South African provinces. The portal holds the largest listing volume and highest consumer traffic in the South African market, maintaining a commanding lead over its main competitor Private Property. Property24 earns revenue through tiered listing subscription packages and promotional products sold to South African estate agencies, with additional income from data and analytics products sold to industry professionals including valuers, developers, and mortgage lenders.

Compare with a rival portal:Property24 vs Private Property →

Key takeaways

1.Positioning: High-intent consumer traffic and lead delivery for agencies; broad listing inventory and multi-device search (web + apps), supported by partner distribution.
2.Marketplace model: B2C real-estate classifieds marketplace with B2B subscription/ads and data products (hybrid).
3.Monetization: Agent/agency listing subscriptions (sale and rental), Branded listings and branded alerts, Developer products (developments and rental developments) (+3 more).
4.Product emphasis: Property search and filters (for sale, to rent, commercial/industrial), Map/location-based search; saved listings and alerts, Content and tools (advice, calculators) and property...
5.GPPI lens: assessed across Listing Quality, Discoverability, Market Experience, and Product Innovation (full index access for verified operators).

GPPI Answer Box: Property24

A quick reference.

-Geographies served: South Africa.
-Marketplace model: B2C real-estate classifieds marketplace with B2B subscription/ads and data products (hybrid).
-Primary monetization: Agent/agency listing subscriptions (sale and rental), Branded listings and branded alerts (+4 more).
-Product emphasis: Property search and filters (for sale, to rent, commercial/industrial), Map/location-based search; saved listings and alerts, Content and tools (advice, calculators) and property trends/valuation-style pages (+1 more).
-GPPI lens: Listing Quality · Discoverability · Market Experience · Product Innovation.

At a glance

Domain

property24.com

Headquarters

Cape Town, Western Cape, South Africa

Founded

2000

Geographies served

South Africa

Marketplace type

B2C real-estate classifieds marketplace with B2B subscription/ads and data products (hybrid)

Monetization

Agent/agency listing subscriptions (sale and rental), Branded listings and branded alerts (+4 more)

Ownership

Part of the Naspers Group (JSE-listed parent).

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Overview

Property24 is South Africa's most-visited property portal, owned by OLX Group (Adevinta/Prosus), and serves as the primary digital channel for the South African residential real estate market. The platform connects buyers, renters, and property investors with estate agencies and developers across all nine South African provinces, covering houses, apartments, plots, townhouses, commercial units, and new development projects.

Property24 offers standard search and filter tools, open day schedules, new listing alerts, and a home valuation service powered by transactional property data. Agents purchase listing packages and promotional visibility products, while consumer access — search, saved favourites, and agent enquiries — is free of charge. The portal competes with Private Property as the second major dedicated property portal in the South African market, though Property24 holds a significant lead in monthly traffic and listing volume.

Business model

Monetization signals

1.Revenue stream: Agent/agency listing subscriptions (sale and rental)
2.Revenue stream: Branded listings and branded alerts
3.Revenue stream: Developer products (developments and rental developments)
4.Revenue stream: Display advertising (e.g., banner products)
5.Revenue stream: Data subscriptions (Property Data Gold/Silver/Bronze) and market intelligence reports
6.Revenue stream: Agency websites and related services
7.Pricing model: Tiered monthly pricing linked to lead volume and median listing price, with add-on branding and data products (published 2025 rate card).

Product and technology

GPPI tracks product signals that typically drive engagement, conversion, and operational efficiency-without assuming that a feature list alone equals value.

Product signals

1.Property search and filters (for sale, to rent, commercial/industrial)
2.Map/location-based search; saved listings and alerts
3.Content and tools (advice, calculators) and property trends/valuation-style pages
4.B2B products: listing subscriptions, branded listings/alerts, banner ads, agency websites, listing/agency management software, property data products

FAQ

What is Property24 and how does it work?

Property24 is South Africa's most-visited property portal, owned by OLX Group (Adevinta/Prosus), where buyers and renters search listings from estate agencies and developers, filter by province and suburb, then contact agents directly through the listing page.

How does Property24 make money?

Property24 earns revenue through listing packages and promotional visibility products sold to South African estate agencies, which pay tiered subscription fees to publish and boost their properties. Data and analytics products are also sold to industry professionals.

What is Property24's market position in South Africa?

Property24 is South Africa's dominant property portal with the largest listing volume and highest consumer traffic, holding a commanding lead over its main competitor Private Property. OLX Group's ownership provides ongoing investment and international portal expertise.

How does Property24 compare to Private Property South Africa?

Property24 holds the larger audience, listing volume, and brand awareness, and is owned by OLX Group. Private Property is the second-largest dedicated portal and competes strongly, particularly in the Western Cape. Most South African agents list on both portals to maximise reach.

Does Property24 cover commercial property in South Africa?

Yes. Property24 lists commercial properties — offices, retail spaces, industrial warehouses, and land — alongside residential for-sale and rental listings across all nine South African provinces, serving both individual buyers and commercial property investors.

What is GPPI?

The Global Property Portal Index (GPPI) is an independent research framework that tracks how real-estate marketplaces evolve across Listing Quality, Discoverability, Market Experience, and Product Innovation.

What does this portal profile include?

This page is a public GPPI portal profile snapshot: an overview of the portal’s positioning, marketplace model, product signals, and monetization approach. It is designed for clarity and comparability, not as a financial or investment recommendation.

How do portal operators update or correct the profile?

If you represent this portal, you can claim the profile to submit verified updates (ownership, markets served, product capabilities, and trust/compliance practices).

Do you publish raw GPPI index scores?

GPPI does not publish raw underlying scoring inputs on the public site. Where available, deeper index views are shared with verified operators and partners.

Data note and citation

This GPPI portal profile is an analytic summary prepared from GPPI research inputs and public information. Some details can evolve over time.

-If you cite GPPI, reference the portal name, market, and the snapshot date shown on this page.
-We do not publish raw underlying scoring inputs on the public site.
-To submit corrections or verify details, use the claim/update link below.