GPPI Portal Profile · 2025

SeLoger

France's leading property portal with 21.8M monthly visits, 1M+ live listings, strong brand and SEO, and professional tooling within the AVIV Group

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Last updated: 2026-04-09Confidence:HighSources:GPPI researchPublic information

Analysis byCoraly Research Team·Editorial Team

Informational profile summary based on GPPI research and public information. Not legal, financial, or investment advice.

GPPI Summary

SeLoger is France's leading professional property portal, founded in 1992 and now operating within the AVIV Group — majority-owned by KKR with Axel Springer holding a minority stake. With approximately 21.8 million monthly visits and over one million live listings, SeLoger serves as the primary digital channel for French estate agencies seeking buyer and renter leads. The portal covers apartments, houses, and commercial properties for sale and rent across all French regions, competing with PAP.fr, Le Bon Coin, and Bien'ici. Agents purchase listing subscriptions from AVIV Group's unified commercial offering.

Key takeaways

1.Positioning: Largest property portal in France by inventory, strong brand and SEO, professional agency tooling
2.Marketplace model: Vertical classifieds (B2B2C) with limited C2C; part of AVIV Group alongside Logic-Immo and Belles Demeures.
3.Monetization: Agency/developer subscriptions, paid visibility boosts (Top Position, Duo Prime), display advertising, cross-brand packs.
4.Product emphasis: Search/filters/map, price trend and valuation pages, My SeLoger Pro, cross-listing with Logic-Immo.
5.GPPI lens: assessed across Listing Quality, Discoverability, Market Experience, and Product Innovation (full index access for verified operators).

GPPI Answer Box: SeLoger

A quick reference.

-Geographies served: France (core).
-Marketplace model: Vertical classifieds (B2B2C) with limited C2C, within AVIV Group.
-Primary monetization: Agency subscriptions with tiered inventory + visibility upsells.
-Scale: 21.8M monthly visits (Sep 2025, Similarweb); 1M+ live listings; 4.7★ Google Play (5M+ installs).
-GPPI lens: Listing Quality · Discoverability · Market Experience · Product Innovation.

At a glance

Domain

seloger.com

Headquarters

Paris, France

Founded

1992

Primary market

France

Marketplace type

Vertical classifieds (B2B2C) with limited C2C

Monetization

Agency/developer subscriptions, paid visibility boosts, display advertising, cross-brand packs

Ownership

Private; AVIV majority-owned by KKR & CPP Investments; Axel Springer minority

Monthly visits

21.8M (Sep 2025, Similarweb)

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Overview

SeLoger is France's leading property portal by inventory scale and brand recognition. Founded in 1992, it operates within the AVIV Group alongside sister brands Logic-Immo, Belles Demeures, and Lux Résidence. AVIV is majority-owned by KKR and CPP Investments, with Axel Springer retaining a minority stake.

Market model: SeLoger serves property buyers and renters in France via a B2B2C model. Supply comes primarily from agencies, developers, and property managers, with a limited free-to-post flow for private owners. Demand-side reach is broad, underpinned by strong brand equity and SEO authority in the French market.

Business model

Monetization signals

1.Revenue stream: Agency/developer subscriptions (tiered inventory packages)
2.Revenue stream: Paid visibility/boosts (Top Position, Duo Prime)
3.Revenue stream: Display/media advertising
4.Revenue stream: Cross-brand packs and data/lead products within AVIV
5.Revenue estimate: ~$130M (analyst estimate); ARPU ~$6,500 per agency account
6.Pricing model: Subscription with tiered inventory + upsells; high gross margins (directional)

Product and technology

GPPI tracks product signals that typically drive engagement, conversion, and operational efficiency — without assuming that a feature list alone equals value.

Product signals

1.Search/filters/map with saved alerts for buyers and renters
2.Free owner posting flow with optional paid visibility
3.Price trend and valuation pages for consumer insight
4.My SeLoger Pro for agent account management; visibility boosters (Top Position, Duo Prime)
5.Cross-posting to Logic-Immo within AVIV Group
6.iOS/Android apps: 4.7★ Google Play (5M+ installs); 4.8★ iOS
7.AI/ML usage: Ranking/relevance, fraud/duplicate detection, valuation and market insights

FAQ

What is SeLoger and how does it work?

SeLoger is France's leading professional property portal, part of AVIV Group, where buyers and renters search listings exclusively from professional real estate agencies, filter by region and price, then contact agencies directly through the listing page — no private seller listings permitted.

How does SeLoger make money?

SeLoger earns revenue through subscription packages sold to French real estate agencies under AVIV Group's commercial model, which agencies pay for access to SeLoger's 21.8M monthly visitor audience. Additional revenue comes from lead products, display advertising, and data products within the AVIV Group ecosystem.

What is SeLoger's market position in France?

SeLoger is France's leading professional property portal with approximately 21.8 million monthly visits, holding a dominant position among professional agency channels. It is part of AVIV Group (majority-owned by KKR), which also operates Bien'ici, Mubawab, Spitogatos, and Immovlan across Europe and MENA.

How does SeLoger compare to PAP.fr in France?

SeLoger focuses exclusively on professional agency listings — all properties come from licensed French estate agencies. PAP.fr is exclusively for private owner listings with no agency involvement. Both are major French property platforms but serve entirely different supply sides and audience segments of the market.

Does SeLoger have a mobile app for property alerts?

Yes. SeLoger has both a web platform and a mobile app for iOS and Android, with push alerts for new listings and saved searches — mobile is a major traffic driver in France's property search market, and the SeLoger app is among the most-downloaded property apps in France.

What is GPPI?

The Global Property Portal Index (GPPI) is an independent research framework that tracks how real-estate marketplaces evolve across Listing Quality, Discoverability, Market Experience, and Product Innovation.

What does this portal profile include?

This page is a public GPPI portal profile snapshot: an overview of the portal's positioning, marketplace model, product signals, and monetization approach. It is designed for clarity and comparability, not as a financial or investment recommendation.

How do portal operators update or correct the profile?

If you represent this portal, you can claim the profile to submit verified updates (ownership, markets served, product capabilities, and trust/compliance practices).

Do you publish raw GPPI index scores?

GPPI does not publish raw underlying scoring inputs on the public site. Where available, deeper index views are shared with verified operators and partners.

Data note and citation

This GPPI portal profile is an analytic summary prepared from GPPI research inputs and public information. Some details can evolve over time.

-If you cite GPPI, reference the portal name, market, and the snapshot date shown on this page.
-We do not publish raw underlying scoring inputs on the public site.
-To submit corrections or verify details, use the claim/update link below.