Performance ad products and ROI guarantees for agency partners

Fintech adjacencies (mortgage, insurance) and CRM/API integrations

Cross-sell within AVIV Group and luxury/pro segments via Belles Demeures

Transaction-lite tooling (offers, pre-qualification) and verified agents/listings layers

Inventory liquidity, network effects, brand and SEO authority, AVIV group data assets

GPPI Portal Profile · 2025

SeLoger

France's leading property portal with 21.8M monthly visits, 1M+ live listings, strong brand and SEO, and professional tooling within the AVIV Group

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Last updated: 2026-04-09Confidence:HighSources:GPPI researchPublic information

Analysis byCoraly Research Team·Editorial Team

Informational profile summary based on GPPI research and public information. Not legal, financial, or investment advice.

Key takeaways

1.Positioning: Largest property portal in France by inventory, strong brand and SEO, professional agency tooling
2.Marketplace model: Vertical classifieds (B2B2C) with limited C2C; part of AVIV Group alongside Logic-Immo and Belles Demeures.
3.Monetization: Agency/developer subscriptions, paid visibility boosts (Top Position, Duo Prime), display advertising, cross-brand packs.
4.Product emphasis: Search/filters/map, price trend and valuation pages, My SeLoger Pro, cross-listing with Logic-Immo.
5.GPPI lens: assessed across Listing Quality, Discoverability, Market Experience, and Product Innovation (full index access for verified operators).

GPPI Answer Box: SeLoger

A quick reference.

-Geographies served: France (core).
-Marketplace model: Vertical classifieds (B2B2C) with limited C2C, within AVIV Group.
-Primary monetization: Agency subscriptions with tiered inventory + visibility upsells.
-Scale: 21.8M monthly visits (Sep 2025, Similarweb); 1M+ live listings; 4.7★ Google Play (5M+ installs).
-GPPI lens: Listing Quality · Discoverability · Market Experience · Product Innovation.

At a glance

Domain

seloger.com

Headquarters

Paris, France

Founded

1992

Primary market

France

Marketplace type

Vertical classifieds (B2B2C) with limited C2C

Monetization

Agency/developer subscriptions, paid visibility boosts, display advertising, cross-brand packs

Ownership

Private; AVIV majority-owned by KKR & CPP Investments; Axel Springer minority

Monthly visits

21.8M (Sep 2025, Similarweb)

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Overview

Business model

Monetization signals

1.Revenue stream: Agency/developer subscriptions (tiered inventory packages)
2.Revenue stream: Paid visibility/boosts (Top Position, Duo Prime)
3.Revenue stream: Display/media advertising
4.Revenue stream: Cross-brand packs and data/lead products within AVIV
5.Revenue estimate: ~$130M (analyst estimate); ARPU ~$6,500 per agency account
6.Pricing model: Subscription with tiered inventory + upsells; high gross margins (directional)

Product and technology

Product signals

1.Search/filters/map with saved alerts for buyers and renters
2.Free owner posting flow with optional paid visibility
3.Price trend and valuation pages for consumer insight
4.My SeLoger Pro for agent account management; visibility boosters (Top Position, Duo Prime)
5.Cross-posting to Logic-Immo within AVIV Group
6.iOS/Android apps: 4.7★ Google Play (5M+ installs); 4.8★ iOS
7.AI/ML usage: Ranking/relevance, fraud/duplicate detection, valuation and market insights

FAQ

What is GPPI?

The Global Property Portal Index (GPPI) is an independent research framework that tracks how real-estate marketplaces evolve across Listing Quality, Discoverability, Market Experience, and Product Innovation.

What does this portal profile include?

This page is a public GPPI portal profile snapshot: an overview of the portal's positioning, marketplace model, product signals, and monetization approach. It is designed for clarity and comparability, not as a financial or investment recommendation.

How do portal operators update or correct the profile?

If you represent this portal, you can claim the profile to submit verified updates (ownership, markets served, product capabilities, and trust/compliance practices).

Do you publish raw GPPI index scores?

GPPI does not publish raw underlying scoring inputs on the public site. Where available, deeper index views are shared with verified operators and partners.

Data note and citation

This GPPI portal profile is an analytic summary prepared from GPPI research inputs and public information. Some details can evolve over time.

-If you cite GPPI, reference the portal name, market, and the snapshot date shown on this page.
-We do not publish raw underlying scoring inputs on the public site.
-To submit corrections or verify details, use the claim/update link below.